It was great to have a presence, alongside delivery partners, West Midlands Care Association (WMCA) and Lifted, at the  Midlands Regional Conference – Evolving Together – in February, hosted by Skills for Care in Birmingham. 

The West Midlands International Recruitment Programme team were proud to have a stand at the event and it was fantastic to connect with so many care providers, partners, and colleagues from across the region. Events like these are invaluable for sharing ideas, building relationships, and understanding the real challenges and opportunities facing adult social care. 

This year's theme focused on the Adult Social Care Workforce Strategy – exploring how we can attract, retain, train, and transform our workforce to meet the challenges ahead.  

 Throughout the day, we heard from inspiring speakers, discovered best practice from across the Midlands, and attendees took part in conversations focused on shaping a stronger future for the sector. 

 It was especially valuable to share learning from the IR Programme and explore how these insights can help support wider workforce needs and challenges across the region — from recruitment and retention to developing sustainable, high-quality services. 

 It was inspiring to see so many people committed to improving care and supporting the workforce. If you want to discover more about the learnings from the West Midlands regional IR Programme please click the button below.